Thursday, March 26, 2009

Marketers are Missing the Boat Big Time

If I were to tell you that here is a holiday that combines the alcohol consumption of St. Patrick's Day with the costumes of Halloween and a sprinkle of fantastic cookies, I imagine that your immediate response would be "Tell me more."

Friends, there is such a holiday.

It is Purim.

Consider the marketing possibilities; cookies, alcohol and costumes!!! It's a triple-threat.

Although it just passed, I urge you, mark your calendars, February 28th, 2010.

Enjoy the Hamentaschen. I'm dressing up as Queen Esther next year.

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